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Integrated Segment Marketing Manager
Southwire Company, LLC | |
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k) | |
United States, Georgia, Carrollton | |
Po Box 1000 (Show on map) | |
May 04, 2024 | |
A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools andjobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.We are proud to offer competitive compensation, employee benefits, tuitionreimbursement andunlimited growth opportunities. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the well-being ofthe communitiesin which we work and live.How will you power what'spossible? Location:Remote Southwire Job Description
Job Summary/Objective: Key Responsibilities: * Understand and lead the brand vision through careful execution of the design, messaging, voice, and approach of all marketing efforts. * Collaborate with sales, product, and business leaders to identify and implement marketing campaigns focused on driving demand and lead generation for targeted market segments and audiences. * Manage the execution elements of the optimal integrated marketing mix including advertising, web marketing, collateral, case studies, videos, events, demos, PR, broadcasts/webinars, digital, social media, thought leadership, etc. * Develop and track KPIs of campaigns to provide data-backed insights to optimize campaigns and find new areas of opportunity for great impact. * Develop deliverables and report out on overall success of impact through marketing channels * Work cross functionally with Product and Channel teams to strategically sync campaigns with product and channel initiatives. * Build knowledge of Southwire brands, products, services, and markets to serve as an advisor within the business. Education, Experience & Skills: Competencies
Action Oriented
Balances Stakeholders
Collaborates
Customer Focus
Nimble Learning
Plans and Aligns Benefits We Offer:
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. |